About Me
Helping you untangle startup and growth challenges with clarity and care.
About Me
I’m Pia Aminda Wadél Carlsen, founder of Aminda Advisory.
Originally from Norway, but I have lived in Munich for the past eight years, where I first came to study and later became part of building one of Germany’s early major CBD companies, a startup that grew to around €1 million in monthly revenue. That experience gave me a hands-on understanding of what it takes to build, grow, and operate a business in a fast-moving and competitive market.
My background sits across startups, business development, brand building, marketing, customer experience, operations, leadership, and growth. I have studied, worked, and done business internationally, from Morocco and America to Denmark, Germany, and Shanghai, giving me a broad, practical way of looking at business across different markets, cultures, and stages of growth.
Over the years, I have worked in and around many different industries, including CBD, crypto, IT, healthcare, supplements, beauty, app development, service businesses, and lifestyle brands.
My work has included supporting founders, independent business owners, and early-stage ideas in many different situations: a crypto project that needed a reset, customer acquisition strategy, and stronger direction for funding conversations; a lawyer transitioning from a 9–5 into independent business ownership; a cleaning company rebuilding growth; a hobby and DIY startup for children; a dog grooming side hustle; peptide-related business concepts; app development ideas; beauty businesses; and many other product and service-based startups at different stages.
Because of this, I do not look at a business from only one angle. I understand how the idea, brand, marketing, customer journey, sales, operations, team, internal systems, company culture, and growth strategy all connect, and how one weak part can hold the whole business back.
I have also been a conference speaker on company operations, leadership, management styles, team performance, and business optimization, with a focus on making businesses work better from the inside out. Alongside this, I have completed numerous business and customer experience courses and developed workshops on five-star customer service, sales, creating connection, going the extra mile, and building the kind of customer experience people remember.
My strength is seeing what others often miss: the sharper angle, the stronger brand potential, the customer opportunity, the creative marketing direction, the operational gap, and the practical next step that makes the whole business clearer.
Aminda Advisory was created for founders and small business owners who need more than generic advice. Whether you are starting from zero, rebuilding something that lost momentum, trying to attract customers, developing a brand, improving operations, creating a business plan, strengthening your team, or simply trying to understand what to do next.
I help turn the chaos into clear strategy, creative direction, and practical action.
Contact
Info@amindaadvisory.com
+49 176 63254500
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